Appaloosa Grill

Brand Extension and Tools for Communication

 
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Table Object

Appaloosa Grill is an American / World traditional restaurant and live music venue located on the 16th Street Mall in the downtown Denver business district. 

The growth of the restaurant over the last decade has also increased their need for a concise and clean system for displaying menu information that updates often. They tasked us with designing a custom table object to display three separate menus that would sit on the tables with the customers while they ate.

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Sketches I made for more concept exploration

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Initial sketches given to me by my coworker

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Leather Clipboard

Additionally, to help further separate and highlight the menu items I designed a custom handmade leather clipboard to display the reserves and rarities specialty items available for purchase.

The clipboard was designed from scratch using a template, cut and etched on the laser cutter, and finally hand stitched by yours truly with dark brown kodiak leather hide and black sewing thread.

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Art Direction: Debra Johnson and Rick Griffith

Work completed through MATTER